- Brand of the Month - Vans
BRAND OF THE MONTH – VANS
The Old Skool debuted in 1977 as the so-called "Style 36", and showcased the now iconic Vans sidestripe. A new low-top style as Vans' first skate shoe that incorporated leather panels, the company that had been founded as the Van Doren Rubber Company in Anaheim in 1966 had a new classic silhouette on its hands. What started as a random doodle by Paul Van Doren was originally referred to as the "jazz stripe", and over 35 years in the making, the sidestripe has become the unmistakable hallmark of the Vans brand.
Throughout the 80s, customisation became increasingly popular, and the Vans' Old Skool style offered the particular perk of many panels and material parts that could be tweaked to anybody's liking. Over time, an endless array of colour and pattern variations has come forth proving the timeless quality of the Vans brand - last year they celebrated their 50th anniversary!