- Brand of the Month - REEF
BRAND OF THE MONTH – REEF
Reef’s 30-year heritage was born out of an idea by Fernando and Santiago Aguerre, entrepreneur brothers from South America with a love of surf and beach culture, to create a high-quality active lifestyle sandal. To bring their vision to life, the brothers moved to Southern California to manage the Reef brand, and they set up production in Sao Paulo Brazil in 1984, where they first produced the iconic sandal that made Reef the leader in open-toe footwear.
Now 30 years later, the company is thriving as the global surf lifestyle brand that lives by the "Just Passing Through" mentality of traditional surf adventure. Using innovative methods, such as the Swelluar Technology featured in the Reef Rover, they are always one step ahead in terms of their design. The Swellular Technology features a rubber outsole tread pattern which not only mimics the lines of the ocean but provides instant comfort, long-lasting support as well as traction, protection and durability.