- Brand of the Month - Lacoste
BRAND OF THE MONTH – Lacoste
The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionised the clothing and footwear industry forever.
Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.
Life is a beautiful sport.