- Brand of the Month - Converse
BRAND OF THE MONTH – CONVERSE
Converse was founded in 1908 and started life as a rubber shoe company specialising in galoshes. Soon after, they started using rubber to make sneakers. In 1920, they renamed their canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. They were made to sink jump shots on the court. You, however, saw them as something more and started wearing Converse sneakers to do whatever you wanted. You played music, made art, skated the streets and kicked back. You wore them as fashion. You wore them to work. You customized them with your personal style. You did everything to them, and in them. You saw Converse sneakers’ unlimited potential.
As soon as you put your Converse on and start doing your thing, their true life begins. You define them. You determine their journey. They become a one-of-a-kind celebration of your individuality and self-expression. They become a part of you.