- Brand of the Month - ASICS
BRAND OF THE MONTH – ASICS
Find your fitness motivation this New Year with our fantastic ASICS range – the perfect footwear for multi-terrain running.
ASICS began as Onitsuka Co. Ltd on September 1st, 1949. The founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time.
The name ASICS is an acronym of the Latin phrase “Anima Sana In Corpore Sano” which translates to "healthy soul in a healthy body" – proof that you won’t find a better brand to get your New Year off to the healthiest start!